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ACTIVITIES OF PRO

Posted on:11/25/2005
Written By: Prof. Shukla
Writing is the main activity of PRO and he has to be a master in writing seminars, director's speeches and has to make reports of presentation for the news, which is a very important task.


ACTIVITIES OF PRO

Writing is the main activity of PRO and he has to be a master in writing seminars, director's speeches and has to make reports of presentation for the news, which is a very important task. The presentation prepared should be simple, lucid, clear to understand, and above all should be attractively and precisely written and framed with graphs, summaries, etc. selected by the PRO. A typical presentation method is given below.

The heading should be distinct from ordinary business letter heading but should not be so designed and worded that it looks like an advertisement. The best news and headlines should be at the top and must be neat and simple, so that the story predominates, the name, address and telephone number of the sender being printed distinctly but discreetly at the foot of the sheet.

The first paragraph should not be indented. All succeeding paragraphs should be indented. This is followed by most newspapers. Other style should not be used.

Subheading should not be used unless the story refers to more than one item and sub heads help to identify them. But it is generally better to write separate stories about each item.

Capital letter should be restricted to proper names such as surnames, company names and geographical places, ranks and position as a general managing director do not need capital letters, nor do materials such as steel or polythene. Notary should be completely in caps.

5) Nothing should usually be underlined.

6) Figures should be spelt out one to nine. But in case of big figures they should not be spelt fully e.g. 1 lac, 10 millions etc.

All copy for the press should be typed on machine and checked afterwards.

Continuation should be clearly started at the foot of the complete copy and the top of the following sheet.

A report should be written on one side of the foolscape paper only.

Another side should be kept blank.

Length of the news should be 200 to 300 words in case of reports but it should contain all the important points regarding the matter.

NEWS CONFERENCE, RECEPTIONS & FACULTY VISITS:

A news conference is an informal assembly, perhaps called at a short notice so that statement may be given to reporters and question's answered. A news reception is more formal and organized occasion when there is a program of activities such as demonstration ride, flight or voyage.

In organizing these public relation events, the following points should be considered very carefully:

Does the news content of the occasion warrant bringing busy journalists and others from their offices to your venue?

Would a news release suffice?

Is the date sufficiently advanced to allow your guests to print the story?

3) Is the venue easily accessible?

The press material should be simple such as a brief news release and a well-captioned picture, supported by a sample if that is feasible.

Pick a chapter to continue..

Chapter 1: MEANING OF PUBLIC RELATIONS

Chapter 2: PERSONAL QUALITIES OF PUBLIC RELATIONS OFFICER

Chapter 3: ACTIVITIES OF PRO

Chapter 4: PUBLIC RELATIONS PROGRAM

Chapter 5: PUBLICITY, PROPAGANDA AND ADVERTISING

Chapter 6: Attitude; HOW GOOD SHOULD BE A GOOD PRO?

Chapter 7: QUALIFICATIONS OF PRO

Chapter 8: PUBLIC RELATIONS POLICY

 


  
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